Establishing a brand these days is not an easy task, but experience shows that promotional products can be one of the most effective ways.  Now is a great time to build a strong foundation of effective marketing strategies. There are thousands of custom imprinted items that can have your logo, but which ones are worth it? With so many choices, where do you begin picking out the right kinds of promotional items to grow your customer base? I have a few tips and solutions on what to remember when choosing how to spend your valuable dollars on giveaways.

First, you want to pick an item that has large enough imprint area where your logo, website, or other message will be big enough. Promotional pens are good if you just want to put your company name, phone number or website. Most of the time they are not big enough to put a very detailed logo.

A custom imprinted promotional bag is another very effective item because the imprint area is about as big as you can get! It will give you plenty of room to not only imprint your logo in true clarity, but also additional information about your company, organization or school.

Second, you will want to make sure the product you choose matches your overall brand colors and style. There are promotional products that come in a wide assortment of colors. Make sure you take advantage of that and choose colors that either match or compliment your brand.

Third, make sure you pick a product that is useful. If you are purchasing tradeshow giveaways, choose an item that someone will not just leave the convention and throw away.

Finally, you will want to make sure you give yourself enough time to place your order, get a proof, and have the order shipped to you. Certain promotional products take a week or two just to produce. You also have to add in the time it takes to submit your order, approve a proof, and transit time for shipping.

Spend your dollars wisely on promotional items! Take your time and make sure whatever you purchase is effective at targeting your marketing goals and getting potential customers attention.