What is the first thing you think of when you hear Spring Cleaning?  Dusting, washing windows, vacuuming…  That’s perfect for where you live but what does that mean when it comes to your business?  The obvious spring cleaning methods are to de-clutter and organize your desk and tame your email inbox.  There are other effective ways to spring clean with your business in mind which could benefit your bottom line.

Some tidy tips include:

Brand Brighten Up

Nothing says fresh like an updated photo of you, bright and colorful images to portray your brand, and either update or add some video to your website.  Is it time to revamp your logo and graphics?  There is no time like spring to brighten it up.

Copy Clean Up

Your content should accurately represent your brand and speak to your potential client.  Is your copy current, intriguing and easy to digest?  Check the tone, is it too academic, too snarky, too silly? 

Social Media Spruce Up

Do all of your social media profiles represent your current brand?  Be sure to check the profiles that you “forget” to check for several months.  You never know how or where a potential client will find you.  Is it time to spruce up your brand?

Testimonials Touch Up

When was the last time you asked a customer for a testimonial?  Make it easy by sending a few feedback questions to help with a well-deserved pat on the back.

  • What was the best thing about working with {you or your product/service}?
  • Was there anything extraordinary about working with {you or your product/service}?
  • If someone asked about working with {you or your product/service}, what would you tell them?

Website Wash Up

Do all your links work?  Are there any dreaded “page cannot be found” messages?  Is there any outdated content collecting dust on your site?  Check your website in a variety of different browsers (Firefox, Internet Explorer, Safari, etc) to make sure everything looks right.  Take a look at your website through the eyes of your customer. Is it easy to navigate and use, easy to buy, compelling?  If not put some elbow grease into it and wash it up.

Now is the perfect time to roll up your sleeves up, get your hands dirty and see the benefits Spring Cleaning can help with your bottom line!